Blogging Is the Way of the Future – Don’t Let It Pass By Your Internet Business

It is well known that blogging is a powerful tool to add to your business. Many marketers simply don’t have what it takes to teach it in an understandable way so all they do is tell you why it is important to blog. Many internet marketers are well versed in the “why’s” of blogging but they are not as clear on the “how’s” of this medium. For the inexperienced blogger, you may find it hard to get started and fear failing at your new venture. The good news is that blogging is simple and you can expect to get good at it very fast. Here are some tips to use along with your blogging that will make your business strategy even more powerful.

An RSS Feed can give your blog an advantage. What RSS stands for is “Really Simple Syndication.” Some blogs come with feeds set-up so you don’t have to do it manually. Even though your blog most likely will have its own feed already, you can still use a third party’s RSS if you need to. If you are planning to use a different RSS Feed besides the want that your blog is equipped with then it would be a good idea to consider creating one by Google’s RSS Feed system, Feedburner.

Your RSS Feed can bring in new visitors who may read a post of yours through someone’s else site that is subscribed to your feed or it can be an easy way for them to keep up-to-date with your posts without having to go to your blog. It is a major convenience when someone gets updated through their feed reader every time you make a post and it can also serve as a reminder in case they forgot about your blog.

Communicate with them other than through the blog. You can send out an automatic message that is sent out every time someone comments on your blog. Your message would have more effect if you personalized it and sent it yourself. Personalizing a message is far simpler than you may think; all you have to do is include the person’s name and briefly discuss something that they might have mentioned in their previous comment. Personalization is something that many website owners don’t take the time to do so your visitors will feel special that you took the time out to do it for them. This takes no more than two minutes and can create a lifelong visitor to your blog and customer of your products.

Creating an Opt-In form and building a list is another powerful technique. This is a different technique than sending posts you add to your blog to them: this one allows you to contact them directly and provide useful information or ideas, to survey them, give advice , and a lot more.

Not every single reader will sign up, but if you work on your blog regularly, you should be able to build up a substantial list of people who are just waiting to get an e-mail from you. This is an incredibly valuable tool for internet marketers who like to use e-mail marketing to sell their products. Once you start a blog, you’ll soon find out that there are always ways to make it better. Keep in mind that making money from your blog is not the only reason to do it. Your blog is a tool for communicating with others in your field. A blog can also be a great way to gain high status in your niche, someone seen as an authority. It can also help build your audience, which can help you make more money online. More traffic and attention means you will make more money sooner or later, which is the main goal for all internet marketers.


Troy Hollenbeck


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