The Best Classified Ad Strategies
Two of the largest online classified advertising sites are Craiglist and Gumtree. With more than 20 billion page views per month, Craigslist is the 37th largest website on the Internet and the 10th largest in the US.
Gumtree is sort of like the Craigslist of the UK and Europe, covering more than 60 cities in six countries. Given that kind of volume, Craigslist and Gumtree are two of the best places to make money online without having your own website.
First Steps for Making Money with Classified Sites
One of the best ways to make money with classified sites is simply to promote products on the site. Craigslist posts 80 million new classified advertisements per month and only 2 million of these are new job listings. It has individual pages for 23 major US cities as well as 40 other countries around the world.
But, there are a lot of rules and regulations governing the type of postings and content you can place on classified sites. For example, usually you can’t post a classified ad that simply includes a link a particular website or affiliate product you are promoting. But there are build-arounds you can use to achieve the same goal.
Bending Craigslist’s Rules
Let’s assume that you are an affiliate for some sporting goods. The company that produces the sporting goods has an affiliate program and you sign up to be an active affiliate.
If you were to simply post an ad on Craigslist that has a link to the site where they can purchase the sporting gods you are promoting, that violates Craigslist’s terms of agreement and at some point your ad will be deleted.
But, if you post an ad that says that you have “Sporting Goods for Sale” along with details about the actual products, you can then ask people to simply email you for more details.
When you use this strategy, set up an new email address that is different than the email account you use this campaign. You can use a free e-mail service like Gmail that has an “auto-reply / away message” that you can setup under the settings option. This new email address is what you use in your Craigslist posting.
Next, set the autoreply on the email address to say something like: “Thank you for responding to my Craigslist ad for the sporting goods. If you are interested in taking a closer look, then please click [INSERT YOUR AFFILIATE LINKE HERE] in order to learn more.”
Classified sites like Craigslist and Gumtree also ideal for generating leads you can sell to other online marketers or businesses.
The “For Sale/ Wanted” sections are filled with buyers looking for products such as laptops, LCD monitors, HDTVs, and so on. Find an affiliate program for these items. Then all you need to do is respond to the “Wanted” postings with your affiliate link for the product you are promoting.
Since you aren’t physically inventorying the items, you’re not limited to postings in your home city. So you can browse “Wanted” pages anywhere in the US or even the world in order to promote your affiliate products.
Collecting Finder’s Fees
You also can connect buyers and sellers and earn a “finder’s fee” as the middleman. For example, you can look in the “Vehicles for Sale” section to find a car for sale that matches the type of car somebody is looking for in the “For Sale Wanted” section. You can then broker the deal by passing the sales lead onto the seller for a finder’s fee.
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