When selecting a niche for an information product you want to promote, you want to find one that is narrow enough so that you aren’t spinning your wheels marketing to an overly large audience, but broad enough to include a lot of different types of infoproducts and services that customers within your niche will want to buy.
For example, the niche market “info products for people who live in Canada” is too large because it includes millions potential customers who use a nearly infinite amount of infoproducts.
The niche market “Canadian Football League fans who live in Winnipeg and drive Nissans that are more than 10 years old and have a sister named Phyllis” would be too narrow because there wouldn’t be enough prospective customers to make your marketing efforts worthwhile.
Neither Too Broad or Too Narrow
The key to any information marketing campaign is identifying the most profitable niches that are neither too broad nor too narrow.
The best way to do this is through research. There are a lot of free research tools available on the Internet that are more than capable of identifying the best possible niches for you.
Consider Long-Term Profitability
Niches for information marketing can be broken down into two basic categories: Short-term niches and long-term niches.
Short-term niches have a lifespan that was relatively limited, such as Easter 2015. If you work with products in a niche this tight, once Easter has passed there are going to be very few customers looking for those types of niche infoproducts.
It’s better to pick long-term niches because they offer a much longer lifespan. That way can continue to sell infoproducts within that niche to your customers almost without end.
What’s a long-term niche? An example might be dog training. People will always buy puppies and untrained dogs who need to learn basic obedience, so you can continue to sell infoproducts within this niche indefinitely.
Choose Evergreen Niches for Infoproducts
Evergreens are a shrub or tree that stays green all year. Evergreen niches for your information infoproduct are those that aren’t seasonal. That means your customers will buy the information infoproducts you offer anytime.
Classic examples of evergreen niches include relationships/dating, acne cures and housecleaning infoproducts. It doesn’t matter what time of year it is or what holiday is coming, people need to buy infoproducts within these niches anytime.
People selling evergreen infoproducts or services can count on earning money every month, year in and year out. That’s because their infoproducts and services are needed all the time.
Evergreen infoproducts sell regardless of what’s popular. They are always going to be popular, no matter how well or how well or poorly the economy is doing or how big or small the marketplace is.
They offer solutions to problems that can never truly be solved or are so universal that there will always be people looking for infoproducts to help them solve them.
But competition in evergreen niches is high. After all, these are the markets where the money is. But if you promote high-quality infoproducts in any of these niches, you can create a successful long-term business.
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