Facebook’s Predictive Analytics – A Love Story

Did you know that Facebook can look at its user’s posting patterns and moods in order to predict their future romantic relationships?

As a posting on the blog “Fierce Big Data” put it on February 19, 2014: “‘During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple,’ writes Facebook data scientist Carlos Diuk in his ‘The Formation of Love’ post.

‘When the relationship starts (day 0), posts begin to decrease.
We observe a peak of 1.67 posts per day 12 days before the relationship begins, and a lowest point of 1.53 posts per day 85 days into the relationship. Presumably, couples decide to spend more time together, courtship is off and online interactions give way to more interactions in the physical world.’

Interesting….

Continue reading “Facebook’s Predictive Analytics – A Love Story”

Creating a Highly Effective Call to Action

Effective sales copy on a website shouldn’t suggest that the reader take some specific action, but demand the customer take a specific action immediately.

This is known as the call to action (CTA) and it is the most important part of any type of sales copy.

Everything preceding the CTA should be pushing the customer into taking the definitive action you want them to take: Namely, to purchase your product, subscribe to your service, click on a link, etc.

So let’s see what what the mechanics are to creating responsive ‘call to action’ links, so your advertising converts and sells over and over again…

Continue reading “Creating a Highly Effective Call to Action”

Using Facebook to Drive Huge Traffic and Sales

Facebook has been growing massively. It sends out a tremendous amount of traffic, and as a result, more and more of us in the field of internet marketing as a whole, and because it’s so interesting as a correlated factor with things that tend to perform well in Google, are interested in the traffic that Facebook can drive and in potentially growing their online businesses.

Here’s some crazy stats, simply for theoretical blogging purposes, around traffic that Facebook may send out versus Google, and afterwards I really have a lot of suggestions for Facebook optimization. None of this is going to be drastically brand name brand-new, however I’ve attempted to distill down and put together a few of the very best ones, toss out a few of the ones that no longer work, as Facebook has actually been growing and getting more advanced in terms of user engagement and traffic.

The Numbers…

In any Sharoholic report, Facebook sends 24% of all referral traffic. One word – ‘wow’. Shareaholic is on 300,000 websites, and that’s a pretty big group. Like how can we ignore that data? You can’t, , but you should also be aware of why is Shareaholic installed and who uses it.

And with this Shareaholic report, and Facebook does send out 24 % of all recommendation traffic. Shareaholic is on 300,000 web sites. That’s a very huge group.

If you believe Facebook has actually grown simply definitely a monster, it might be as huge as a 3rd of the tiniest development possibly that Google has actually experienced in terms of recommendation traffic. I believe Facebook is someplace in between 15 % and 30 % of the traffic that Google’s driving. Most likely driving more traffic than YouTube, driving more traffic than Yahoo!

It is the case for any individual determining Facebook traffic, the typical pages per go to tends to be around one. Facebook’s traffic is kind of at the low end of the efficiency and engagement scale. It tends to be the case that when you’re in that Facebook feed, you’re simply attempting to eat content, and you may see something, however you’re not likely to search around the rest of the site from which it came, and that’s simply great.
Top-6-Facebook-Traffic-Categories

Still, among the factors that we appreciate Facebook even if we do not like the traffic that Facebook sends us since we do not feel that it carries out well, Facebook’s likes and shares are extremely a sign of the sort of content that have the tendency to carry out well in search. If we can nail that, if we comprehend the kind of content gets spread out socially on the internet and engages individuals on the social internet, we tend to likewise carry out well in the kind of content we develop for search engines. So, using some ‘viral’ content that people like will get shared and liked more, it’s that simple, or is it?

I likewise like this one from Define Media Group. One of the things that you may hear is Buzzfeed, for example, last year put out their huge short article about how they get 70 % plus of their traffic from social, and they do not even care about search, and search is dead. Specify stated throughout all of their 87 significant publishers– so these are huge news sorts of publishers and home entertainment content publishers and that kind of things– social sent out about 16 % of all traffic, search 41 %, and direct 43 %.

Once again, way back now in 2011, they had a stat that around 2 external clicks per day per Facebook user. Offered that, Google is in the 9 to 18 billion recommendations per day phase and Facebook 1.8 to 3.6 billion.But that stat has changed now as Facebook has evolved.

Worldwide by the method, according to StatCounter, whose statistics I such as quite since they’re throughout such a large range of dispersed web sites, numerous hundreds of thousands, I believe even countless web sites in the united state and abroad, so that’s actually great and they share their international data at gs.statcounter.com, which is among my preferred resources for this kind of things. According to them, around the world Facebook, in January of 2015, driving around 80 % of all social recommendations in the united state Interestingly enough, individuals like Pinterest and Twitter and LinkedIn and Google+ have more of a share than they perform in the remainder of the world, therefore Facebook accountables for just about 68 % of all social recommendations in the united state as a corporation.

These 300,000 websites are practically definitely enormously over-representative throughout the a number of hundred million sites that exist on the Internet of those that get and are enhancing for social media traffic. I believe this is an outstanding stat, and if you are a social networks heavy website and you are getting less than state 20 %, less than 15 % of your traffic from social, well, you most likely have some work to do there and some chance to get in on some quality traffic.

I attempted to do some rough data and believe about like, I truly require a contrast in between how much traffic does Google send out and how much traffic does Facebook send out. I believe you can do that by stating, “Well, we understand that Google’s getting around 6 billion searches a day presently, and we understand that those send out on average … well, we do not understand for sure. I believe that was 2009, so this was lots of years back and the internet was alot different and in the pre-panda seo days.

Here’s my top 8 facebook tips for getting a ton of ‘traffic’ to your blog or sales funnel…

First of all make sure that your Facebook audience use matches your content goals and targets. Make sure you laser target your audience for the best results and return on investment and get the maximum traffic for your buck. If you have a weightloss product, you would target “Jenny Craig” or “Weight Watchers” for example.

I believe a lot of folks in the social media blog-o-sphere have been looking at this and saying, “Gosh, this facebook thing keeps growing and growing like a bad weed? How can i cash in on Facebook and make money?”. Well you can, Facebook advertising isn’t rocket science, target your audience, get the results, social proof it and scale up your budget accordingly

I also believe, that Facebook has actually made their algorithm much more smart, and as an outcome we’re seeing that publishing at a particular time of the day, when more individuals are on Facebook or less are, isn’t really rather as effective as it made use of to be. That stated, if you desire to attempt some timing experiments, see your Facebook Insights page, and figure those things out.

Second, what works for topics in Facebook? You gonna have to learn what does pull and try and mimic that. You can plug in keywords and see the pieces of content that over the previous 6 months or a year have actually carried out the finest throughout social networks, and you can in fact filter straight by Facebook to see exactly what’s done best on Facebook in my specific niche, with my subjects, around my topics.

Number 3, you must establish your analytics to be able to track future sees from a preliminary social recommendation. Google Analytics you can establish a customized system to track recommendations that originate from social and after that exactly what that traffic does after it’s concerned you from social and left, usually returning through search, extremely, typical.

Number 5, it is still the case– this has actually held true for years now throughout all the social media sites platforms– that visuals have the tendency to exceed non-visual content. The spread and share of those tends to be higher when you have fantastic visuals.

Number 6, the monster viral and traffic on Facebook spreads quick. The capability to be seen by more and more individuals, have actually a post seen by more and more people on Facebook, appears to be– at least from all the social media specialists, and I would confirm this myself from my experiences there.

I’m not going to state they matter more than content general, however headings are big on Facebook right now, and that’s why you see things like the listicles and click bait all of those types of problems and matters. For right now there’s a heap of sharing going on that’s simply around the text of that 5 to 15 word heading, and those tend to be exceptionally vital in figuring out virality and capability to make their method throughout Facebook.

There have actually been numerous sort of Facebook algorithmic updates that talk about exactly what’s the natural reach if you publish, however you do not pay at all, those kinds of things. The flip side of this is that in order for Facebook to not be overwhelmed by content, due to the fact that the quantity of content that’s published there is just massive, they’ve decreased some of those things. Individual accounts, like your Facebook account, my Facebook account, not my public page, however my individual Facebook account, your individual Facebook account, those have a little bit more chance to get reach versus brand names, which for a while were more controling than they are.

Number 7, if your traffic from Facebook has great ROI— and this is one of those huge factors why you require to be determining the 2nd order impacts and when that traffic comes back and those kinds of things– go ahead and pay to enhance. If you see that a vital word is carrying out well and you can turn on AdWords and you can get more of those visitors and they’re going to transform, hey, the exact same thing is real on Facebook, and Facebook’s traffic, typically speaking, is much more affordable on a per-click basis than Google’s is. They’re getting natural searches and paid reach. Why is that? Adwords started out being cheap, then the competition ramped up for the keyword market and so on, as more and more people use Facebook the cost goes up.

And the last one, number 8, Facebook is truly difficult to game any longer– it didn’t made use of to be this case– with status updates. It made use of to be the case that if you published something on Facebook, you might have a lot of your pals like, “Hey, everybody go checkout my this or that”, doesn’t work anymore. Facebook is extremely, really mindful, I believe, nowadays getting your content naturally fed into the Facebook newsfeed works best.

As an outcome,  gaming human psychology is actually how to, I do not desire to state control is what is, however definitely to get much more reach on Facebook knowing the psychology is there . If you can learnthe angles that people care about, that they’re vocal about, that they get engaged, delighted, mad, enthusiastic, of any psychological range about those things, that’s how you tend to activate a lot of activity on Facebook. If you desire to discover methods to make Facebook work for you, you may desire to wed the things that are on brand name, on subject, useful to you, in fact will make you great gos to, however do take into account some of that human psychology that exists on Facebook.

Facebook still works great for getting a ton of quality traffic and leads for your business, just have to get more creative with your targeting and your ad design.
BTW…pink and red are still the best colors to use for ads than darker colors, so use colorful ads.

If you want to work me and my team to market a high converting offer on Facebook, and live the dot com
lifestyle click here

– See more at: http://www.troyhollenbeck.com/using-facebook-to-drive-huge-traffic-and-sales/#more-2397

Essential Steps to Becomiong a Millionaire Entrepreneur

For me, money does not matter all that much, however I’ll admit, it did at one time.  Now i see money as a source to pay for your freedom, it pays for your life and all these things we own or use, but that doesn’t define the Entrepreneur behind the business. My definition is a combination of key ingredients, not just money and more of what’s under the hood, or what drives successful Entrepreneurs to strive for better.

Everyone’s definition of success is a little different, here’s mine.

“To Live Life With a Genuine Authenticity to Help Others Suceed”


1. Stop Worrying About the Cash

The money will come. While it sounds counterintuitive, preserving a laser-like concentrate on just how much you make sidetracks you from doing things that really add to structure and growing wealth. Focus more on the things that matter to create to money and less on things that are a distraction. What you really need to dial in on is your daily “Revenue Producing” activities.

“See money not as the main objective however as a spin-off of doing the right things.”

2. Beginning tracking the number of people you help along the way, even the smallest gesture.

The most effective entrepreneurs I know– are able to read people and help people realize their goals and dreams. They understand their success is eventually based upon the success of individuals around them. Believing in people and then showing them the path to success and freedom is a key trait of a real businessman.

They work hard to make other individuals effective entrepreneurs: their workers, their consumers, their providers and suppliers … due to the fact that they understand, if they can do that, then their own success will undoubtedly follow.

And they will certainly have developed a business– or a profession– they can be really happy with.

3. Stop stressing about making a million dollars and begin thinking of serving a million starving entrepreneurs

When you only have a few customers and your goal is to make a lot of money, you’re going  to find ways to wring every last dollar out of those customers. But that’s not even a biggy, finding the right business to serve others is though.

Serve a million people– and serve them exceptionally well– and the cash will come by the truckload!

And, in time, your dream business ends up being something you never ever imagined– just keep producing daily revenue producing activities, serve your customers or readers on your blog or business…..and never give up!

When you discover that ‘giving and serving’ is alot more valuable than ‘wanting and taking’ and you become the magnet and center of attraction for people’s freedom.

4. See money as a tool to create more things

One makes things due to the fact that they wish to earn money; the more things they make, the more money they make. Exactly what they make does not actually matter that much to them– they’ll make anything as long as it’ses a good idea.

While it is definitely possible to discover that one item that everybody desires and grow rich by offering that item, most effective companies grow and progress and as they earn money, reinvest that money in an unrelenting pursuit of quality.

The other desires to make money due to the fact that it enables them to make more foods. They like exactly what they make and they see making money as a method to do even more of exactly what they enjoy. They dream of constructing a business that makes the finest foods possible … and making money is the method to sustain that dream and construct that business they like.

“We do not make motion pictures to generate income, we generate income to make more films.” ~ Walt Disney.

5. Do something much better.
Choose one food you’re currently much better at than a lot of people.Just. End up being maniacally concentrated at doing that thing really good. Be ruthlessly self-critical, not in a masochistic method however to guarantee you continue to work to enhance every element of that thing you do well.

It’s a Win-win situation.

Bright entrepreneurs do something much better than practically everybody around them does. If you choose something to be terrific at that the world likewise values– and will certainly pay for it.

Quality is its own benefit, however quality likewise regulates greater pay– and higher regard, higher sensations of self-regard, higher satisfaction, a higher sense of accomplishment … all making you rich in non-monetary terms. There are certain qualities money cannot buy.

6. 1 Successful Habit of the 10 Richest People in the World

How did you select those 10? How did you identify who was the “Richest”? How did you determine their one thing they did to “succeed”?

Use those criteria to track your own progress towards becoming the best.

Perhaps you’ll determine the number of individuals you’ve assisted. Possibly you’ll determine the number of consumers you’ve served. Perhaps you’ll examine the essential steps on your trip to ending up being the world’s best at one thing.

Don’t just admire successful people. Take a close look at what makes them successful, who they connect with, and how they got to the top.
Then use those criteria to help create your own ‘millionaire blueprint’ to success, and then act on it!

7. Consistently track your progress

We tend to become what we measure, so track your progress at least once a week against your key goals and where you in relation to that..

Maybe you’ll measure how many people you’ve helped? Maybe you’ll measure how many customers you’ve served? Maybe you’ll evaluate the key steps on your journey to becoming millionaire in your field. Maybe it’s how many sales you produced today or this week? Is the measure of your success the size of your bank account?

Maybe it’s a combination of those things, and more.

OR…

Maybe it’s how many of those aspiring people you help to ‘Become’ a Millionaire???

Tracking your progress in small steps and taking bigger and bigger steps until you get to your goal? Everyone’s goal and journey though is different but the destination is the same, Freedom!

8. Develop systems that guarantee success

Never ever forget that attaining an goal is based on developing world class systems, like a vehicle to get you to your destination. This is where having a million dollar sales funnel comes in, and does all the heavy lifting for you. Having a system that converts cold customers into red hot sales is what this ‘Freedom Producing System’ should be doing.

Having a routine everyday to help you acheive your dreams is also key. If your goal is to make X amount of dollars per month, what are you doing to realize that goal?

Set goals, then go about and ‘Ruthlessly’ go get it. Fix what is broken, fund what needs funding, get traffic to where you need it most, get more blog readers, create youtube video;’s etc….set your mind to it, and do it, without thinking twice.

And then, probably without even noticing, you’ll also be a millionaire. You know, when your at the top of Mount Everest!

If you like to learn about a “Success Blueprint” to get you to your financial goals in life
click here

– See more at: http://www.troyhollenbeck.com/essential-steps-to-becomiong-a-millionaire-entrepreneur/#sthash.SV1oA0tw.dpuf

Making Sense of Data from Niche Research

When building your own Internet marketing platforms for promoting information products such as eBooks, video courses, and others digital products, the data you receive from free sites such as Google is invaluable in telling you how popular a particular niche is and whether it is seasonal or evergreen.

You want to choose those niches that have the most keyword searches all the time and that are consistent from year to year.

Continue reading “Making Sense of Data from Niche Research”

The Best Niches for Long-Term Information Products

When selecting a niche for an information product you want to promote, you want to find one that is narrow enough so that you aren’t spinning your wheels marketing to an overly large audience, but broad enough to include a lot of different types of infoproducts and services that customers within your niche will want to buy.

For example, the niche market “info products for people who live in Canada” is too large because it includes millions potential customers who use a nearly infinite amount of infoproducts.

The niche market “Canadian Football League fans who live in Winnipeg and drive Nissans that are more than 10 years old and have a sister named Phyllis” would be too narrow because there wouldn’t be enough prospective customers to make your marketing efforts worthwhile.

Continue reading “The Best Niches for Long-Term Information Products”

3 Steps to Creating High-Converting Headlines

Tips for high converting headlinesHeadlines are the single most important part of any marketing ad copy, be it an email, a sales letter, squeeze page or paid advertisement, or a pre-sell page. That’s because the headline is your first and only opportunity to capture the attention of the prospective customer.

If you headline fails to make an instant, immediate impression upon your reader, they will stop reading further and probably are lost to you forever.

The best headlines – those that grasp your page visitor by the lapels, shake them up and refuse to let go – share three common traits. If you ensure that your headlines always includes these three qualities, you can attract a greater number of prospects to spend more time with your copy and enhance your chances of converting them into a long-term customer, which is the ultimate objective of any marketing ad copy.

Continue reading “3 Steps to Creating High-Converting Headlines”