Facebook’s Predictive Analytics – A Love Story

Did you know that Facebook can look at its user’s posting patterns and moods in order to predict their future romantic relationships?

As a posting on the blog “Fierce Big Data” put it on February 19, 2014: “‘During the 100 days before the relationship starts, we observe a slow but steady increase in the number of timeline posts shared between the future couple,’ writes Facebook data scientist Carlos Diuk in his ‘The Formation of Love’ post.

‘When the relationship starts (day 0), posts begin to decrease.
We observe a peak of 1.67 posts per day 12 days before the relationship begins, and a lowest point of 1.53 posts per day 85 days into the relationship. Presumably, couples decide to spend more time together, courtship is off and online interactions give way to more interactions in the physical world.’

Interesting….

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Free Marketing: Other Social Media Sites

Free Marketing: Other Social Media Sites

The easiest type of free marketing is social media marketing. This has taken on increased importance in the wake of the Panda and Penguin upgrades to the Google search engine algorithm. Google now gives more weight to websites that have the most social approval signals, ranking them higher.

Like Search Engine Optimization, social media marketing can take a while to gain traction because it takes time to build a following of social media contacts, interact with them, bring them to your pages, then get them to give you social approval signals.

The best approach is to focus on multiple social media outlets, not just one or two, partly because the popularity of social media sites changes and what is the most popular one today may not be as popular tomorrow. Also, your prospective customers are also using multiple sites, so if focusing only on a few could mean you are missing a large segment of potential customers.

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