Getting a Tidal Wave of Traffic with Proven Content Strategies

Content marketing alone will not provide natural organic traffic. Content marketing combined with some solid ways to share your compelling content DOES!

How do you create a winning content strategy that is appealing to your buyers? If your main goal is to drive natural search traffic, what certain, strategic ways to drive traffic should you utilize to construct the correct amount ? What keywords will you target? What keyword phrases will you target? What customer problems are you solving?

In this short post, I discuss the best ways for developing a content strategy that drives traffic by the boatload. It begins with audience research study, and figuring out the very best kind of conten to createt, producing a pattern of frequency, customizing the design to your audience, and concentrating on keywords your audience look for online.

By following this technique, then duplicating it, you’ll have the ability to establish an effective approach that produces a tidal wave of new search traffic.

Alrighty then….let’s go!


Step 1: Create buyer profiles

There is just one proper location to begin this whole effort– investigating your target audience. Your content has to have to do with things your purchasers enjoy to discover. Prior to you can begin producing content, you require to figure out who your target purchasers are. What type of individual do you desire reading your content?

The very best way to obtain a deep understanding of your audience is by producing buyer persona’s by far!

Buyer profiles are imaginary, generalized representations of your perfect consumers. They assist you comprehend your clients much better, and they make it much easier for you to customize content to the particular requirements, habits, and issues of these consumers.

Developing a buyer persona needs marketing research and a understanding fromwhat they want, not you. Your the problem solver.

Here’s an example of a buyer profiles.

example-personas

Here’s another buyer persona for example from the Buyer Persona Institute:

sample-sally

Business with the personality above described information about Amanda’s duties, who she reports to, the basis of her assessment, and so on.

Step 2: Create a keyword list based upon your purchaser personality’s typical search terms

Your audience specifies everything about your content– the compound, the type, the design, and, most notably, the subject. You require to cover subjects that your specific niche is browsing for if you desire to get natural traffic from your content marketing. It’s basic:.

Your target audience is searching for
You produce content for which they looking for
You get natural traffic.
The execution is very easy, too. You just have to discover exactly what your audience is looking for.

1) Get to understand your specific niche.
Off, you must have an extensive expertise of the specific niche you’re dealing in. The advanced your understanding of your field, the more efficient you will certainly end up being at producing content about that field. Who are the experts in that niche? Who do the experts target in that niche?

2) Pick 5 longtail keywords that your audience look for.
Based upon your understanding of the specific niche, pick 5 topics to write on, or longtail keywords, that your target audience look for the majority of. Because we’re going over subjects in a specific niche, these must be fairly slim.

“playstation” is not a great keyword. You require much more uniqueness, since individuals eat content that is produced for their specific niche. “playstation 4 games” is more of a specific niche. Within that specific niche, you might have longtail keywords such as “Best playstation games to play” or “Strategy games for the playstation 4.” Each of these might be utilized as classifications for post.

Utilizing those 2 subjects, you can come up with a couple of blog site posts:

5 of the very best Pinterest Image Editing Options.
Top 10 best editing tools to use for blogging
Discovering the very best Time of Day to post on your blog
Ways to Find Spots to Take Cool Pics

3) Deep dive into a few of those idea’s
You can pay for to invest time and resources producing content that digs deep into that subject when you strike on a subject your target audience enjoys. The longtail keyword “iPhone photography devices” can offer you a lot of terrific alternatives for extra subjects for ebooks, webinars, podcasts, and so on.

Step 3: Identify which kind of content your buyer may like.

The factor you’re developing these buyer personas is to identify the sort of content your target audience desires. A lot of companies make use of a wide range of content types– have a look at the range of content types business utilize for marketing functions.

Business who are most effective at content marketing utilize a broader range of content techniques– approximately 15 various techniques, according to Content Marketing Institute. I included 7 of the most used content marketing strategies. I use blogging and social media and email to build a relationship of hungry buyers that eat up my content.

Now, you need to want to utilize and try out various types of content, however you ought to likewise select one to concentrate on and be truly proficient at, like BiggerPockets’ podcasts. Your audience and your specific specific niche will certainly move to a particular kind of content– and it’s this kind of content that you ought to focus more of your content marketing efforts on.

Here’s 7 ways to share your content where you might discover your specific niche:

Blogging. I suggest that every place of business use this range of content, however for some business, blogging will certainly remove and become their major source of certified leads. (Pick your niche your in)

Visuals. Including infographics and a strong visual push in your content is likewise essential, depending upon your audience. A brand name like microsoft has a strong visual aspect.

Email. Some content professionals are concentrated on stricly e-mail.Blogger and Entrepreneur John Chow, for instance, creates big quantities of income from his responsive e-mail list. Instead of users discussing blog site posts, they merely react to his e-mails as a type of communication and uses “Driving with John Chow video’s to get his point across. For John, this technique is best. Another strategy is using solo ads, which are laser targeted to your niche.

Webinars. The webinar approach does not work for everyone, however some companies obtain a big quantity of value from it.

Social media. Not every business has a newsletter or a blog site, however they might be all over social media sites. I’m mindful of business who have actually discovered their target audience on Twitter or on Google+. These business pour a huge quantity of their content efforts on social networks.

Youtube. Videos aren’t simple to manage, and they might need a bit more investment of time and resources. Whendone right they are highly effective. Some marketers only use Youtube and create video’s Their YouTube channels drew in large revenue, found new customers, and offered services and products that the buyers are looking for.

Podcasts. Podcasting online might have currently peaked, however this type of content is still alive and well. One content-driven website, Prudential , deals with property specialists– the kind that invest a great deal of time in their automobiles driving around to homes. Really popular on itunes.

To discover which kind of content you ought to concentrate on, keep these thoughts in mind:

Exactly what are your buyers looking for on Google?
Exactly what are their intentions?
What issues are they attempting to solve?
Which kind of content makes them stop and read, and comment?

Your audience reads exactly what kind of content you produce. You might like one kind of content over another, however you are not your target audience. Enable the customers of the content to choose exactly what form that content is available in.

Step 4: Over time, establish a character and design that’s appealing to your audience. Every effective brand name has their own design and character. It’s one of the most essential, yet unquantifiable element of a brand name. I call it your own “Swagger”.

Consider your very own experiences: You most likely discover yourself moving in the direction of individuals who resemble you. In the exact same method, individuals who resemble you have the tendency to like you and wish to socialize with you.

The exact same tip holds true in content marketing. Customers of good content will certainly move in the direction of a character that resonates with their own character and personality. It’s not adequate to understand exactly what sort of content your audience desires– you likewise have to find out how they like it styled.

Coca Cola, through years of trial and error, has been able to insinuate itself into every household (in America and in many other countries throughout the world) only partially because of its delicious products. They take over other markets by buying out the local companies and replacing them, but they also try all kinds of advertising until they hit on the pulse of the culture.

BMW and their success stems largely from the fact that they have targeted a specific demographic and in doing so, have turned their product into something elite that other aspire to attain. Luckily, they also produce cars that are dependable, attractive, and come with attendant bells and whistles that cater to their intended buyers (comfortable seating, sporty handling, and the latest technological gadgets).

Step 5: Settle into a content frequency pattern.
Far, you’ve figured out who your audience is, exactly what they desire, and how they’re going to get it. Now, you have to learn how frequently that’s going to occur.

1) Figure out how frequently to publish based upon the type of content you’re utilizing.
The frequency of post is going to be various from the frequency of Twitter updates. Normally speaking, the more a content type expenses in resources and effort, the less regular you’ll be producing it.

Curata’s content marketing pyramid is an useful method to identify how often you must be publishing various kinds of content. It’s everything about the outcomes you receive from the quantity of effort you take into that content production. I didn’t include books, surveys or ebooks in my 7 ways to share your content, but you get the idea.

cmpyramid3

2) Determine publishing frequency based upon your audience.
You likewise have to keep your audience in mind. When will they be accessing your content? How regularly? When will they be more than likely to see it? When is most hassle-free for them to attend your webinar?

3) Make a calendar.
You require to arrange it as soon as you’ve figured out the frequency of your content marketing based on type and audience. I’m a huge fan of automation, both in blogging and social media sites. To be good you need to schedule your posting frequency, for me, i post in the afternoons, everyday.

Apps like Hootsuite Social app enable you to target exact times to publish on social media sites, and add additional streams of social media.

Without a strategic and constant schedule, you cannot anticipate to attract your target audience and gain natural search traffic.

Do it once more as soon as you’ve gone through this whole procedure. Keep in mind, you’re not getting hundreds of countless visitors after simply a couple of weeks of content marketing. Getting natural traffic is a long winded process and takes 3-8 months of consistant blog posting.

Can give up in the first week or month, it takes alot of patience and sharing of the content you write. So dig your heels in for the long haul!

– See more at: http://www.troyhollenbeck.com/getting-a-tidal-wave-of-traffic-with-proven-content-strategies/#more-2422

Using Facebook to Drive Huge Traffic and Sales

Facebook has been growing massively. It sends out a tremendous amount of traffic, and as a result, more and more of us in the field of internet marketing as a whole, and because it’s so interesting as a correlated factor with things that tend to perform well in Google, are interested in the traffic that Facebook can drive and in potentially growing their online businesses.

Here’s some crazy stats, simply for theoretical blogging purposes, around traffic that Facebook may send out versus Google, and afterwards I really have a lot of suggestions for Facebook optimization. None of this is going to be drastically brand name brand-new, however I’ve attempted to distill down and put together a few of the very best ones, toss out a few of the ones that no longer work, as Facebook has actually been growing and getting more advanced in terms of user engagement and traffic.

The Numbers…

In any Sharoholic report, Facebook sends 24% of all referral traffic. One word – ‘wow’. Shareaholic is on 300,000 websites, and that’s a pretty big group. Like how can we ignore that data? You can’t, , but you should also be aware of why is Shareaholic installed and who uses it.

And with this Shareaholic report, and Facebook does send out 24 % of all recommendation traffic. Shareaholic is on 300,000 web sites. That’s a very huge group.

If you believe Facebook has actually grown simply definitely a monster, it might be as huge as a 3rd of the tiniest development possibly that Google has actually experienced in terms of recommendation traffic. I believe Facebook is someplace in between 15 % and 30 % of the traffic that Google’s driving. Most likely driving more traffic than YouTube, driving more traffic than Yahoo!

It is the case for any individual determining Facebook traffic, the typical pages per go to tends to be around one. Facebook’s traffic is kind of at the low end of the efficiency and engagement scale. It tends to be the case that when you’re in that Facebook feed, you’re simply attempting to eat content, and you may see something, however you’re not likely to search around the rest of the site from which it came, and that’s simply great.
Top-6-Facebook-Traffic-Categories

Still, among the factors that we appreciate Facebook even if we do not like the traffic that Facebook sends us since we do not feel that it carries out well, Facebook’s likes and shares are extremely a sign of the sort of content that have the tendency to carry out well in search. If we can nail that, if we comprehend the kind of content gets spread out socially on the internet and engages individuals on the social internet, we tend to likewise carry out well in the kind of content we develop for search engines. So, using some ‘viral’ content that people like will get shared and liked more, it’s that simple, or is it?

I likewise like this one from Define Media Group. One of the things that you may hear is Buzzfeed, for example, last year put out their huge short article about how they get 70 % plus of their traffic from social, and they do not even care about search, and search is dead. Specify stated throughout all of their 87 significant publishers– so these are huge news sorts of publishers and home entertainment content publishers and that kind of things– social sent out about 16 % of all traffic, search 41 %, and direct 43 %.

Once again, way back now in 2011, they had a stat that around 2 external clicks per day per Facebook user. Offered that, Google is in the 9 to 18 billion recommendations per day phase and Facebook 1.8 to 3.6 billion.But that stat has changed now as Facebook has evolved.

Worldwide by the method, according to StatCounter, whose statistics I such as quite since they’re throughout such a large range of dispersed web sites, numerous hundreds of thousands, I believe even countless web sites in the united state and abroad, so that’s actually great and they share their international data at gs.statcounter.com, which is among my preferred resources for this kind of things. According to them, around the world Facebook, in January of 2015, driving around 80 % of all social recommendations in the united state Interestingly enough, individuals like Pinterest and Twitter and LinkedIn and Google+ have more of a share than they perform in the remainder of the world, therefore Facebook accountables for just about 68 % of all social recommendations in the united state as a corporation.

These 300,000 websites are practically definitely enormously over-representative throughout the a number of hundred million sites that exist on the Internet of those that get and are enhancing for social media traffic. I believe this is an outstanding stat, and if you are a social networks heavy website and you are getting less than state 20 %, less than 15 % of your traffic from social, well, you most likely have some work to do there and some chance to get in on some quality traffic.

I attempted to do some rough data and believe about like, I truly require a contrast in between how much traffic does Google send out and how much traffic does Facebook send out. I believe you can do that by stating, “Well, we understand that Google’s getting around 6 billion searches a day presently, and we understand that those send out on average … well, we do not understand for sure. I believe that was 2009, so this was lots of years back and the internet was alot different and in the pre-panda seo days.

Here’s my top 8 facebook tips for getting a ton of ‘traffic’ to your blog or sales funnel…

First of all make sure that your Facebook audience use matches your content goals and targets. Make sure you laser target your audience for the best results and return on investment and get the maximum traffic for your buck. If you have a weightloss product, you would target “Jenny Craig” or “Weight Watchers” for example.

I believe a lot of folks in the social media blog-o-sphere have been looking at this and saying, “Gosh, this facebook thing keeps growing and growing like a bad weed? How can i cash in on Facebook and make money?”. Well you can, Facebook advertising isn’t rocket science, target your audience, get the results, social proof it and scale up your budget accordingly

I also believe, that Facebook has actually made their algorithm much more smart, and as an outcome we’re seeing that publishing at a particular time of the day, when more individuals are on Facebook or less are, isn’t really rather as effective as it made use of to be. That stated, if you desire to attempt some timing experiments, see your Facebook Insights page, and figure those things out.

Second, what works for topics in Facebook? You gonna have to learn what does pull and try and mimic that. You can plug in keywords and see the pieces of content that over the previous 6 months or a year have actually carried out the finest throughout social networks, and you can in fact filter straight by Facebook to see exactly what’s done best on Facebook in my specific niche, with my subjects, around my topics.

Number 3, you must establish your analytics to be able to track future sees from a preliminary social recommendation. Google Analytics you can establish a customized system to track recommendations that originate from social and after that exactly what that traffic does after it’s concerned you from social and left, usually returning through search, extremely, typical.

Number 5, it is still the case– this has actually held true for years now throughout all the social media sites platforms– that visuals have the tendency to exceed non-visual content. The spread and share of those tends to be higher when you have fantastic visuals.

Number 6, the monster viral and traffic on Facebook spreads quick. The capability to be seen by more and more individuals, have actually a post seen by more and more people on Facebook, appears to be– at least from all the social media specialists, and I would confirm this myself from my experiences there.

I’m not going to state they matter more than content general, however headings are big on Facebook right now, and that’s why you see things like the listicles and click bait all of those types of problems and matters. For right now there’s a heap of sharing going on that’s simply around the text of that 5 to 15 word heading, and those tend to be exceptionally vital in figuring out virality and capability to make their method throughout Facebook.

There have actually been numerous sort of Facebook algorithmic updates that talk about exactly what’s the natural reach if you publish, however you do not pay at all, those kinds of things. The flip side of this is that in order for Facebook to not be overwhelmed by content, due to the fact that the quantity of content that’s published there is just massive, they’ve decreased some of those things. Individual accounts, like your Facebook account, my Facebook account, not my public page, however my individual Facebook account, your individual Facebook account, those have a little bit more chance to get reach versus brand names, which for a while were more controling than they are.

Number 7, if your traffic from Facebook has great ROI— and this is one of those huge factors why you require to be determining the 2nd order impacts and when that traffic comes back and those kinds of things– go ahead and pay to enhance. If you see that a vital word is carrying out well and you can turn on AdWords and you can get more of those visitors and they’re going to transform, hey, the exact same thing is real on Facebook, and Facebook’s traffic, typically speaking, is much more affordable on a per-click basis than Google’s is. They’re getting natural searches and paid reach. Why is that? Adwords started out being cheap, then the competition ramped up for the keyword market and so on, as more and more people use Facebook the cost goes up.

And the last one, number 8, Facebook is truly difficult to game any longer– it didn’t made use of to be this case– with status updates. It made use of to be the case that if you published something on Facebook, you might have a lot of your pals like, “Hey, everybody go checkout my this or that”, doesn’t work anymore. Facebook is extremely, really mindful, I believe, nowadays getting your content naturally fed into the Facebook newsfeed works best.

As an outcome,  gaming human psychology is actually how to, I do not desire to state control is what is, however definitely to get much more reach on Facebook knowing the psychology is there . If you can learnthe angles that people care about, that they’re vocal about, that they get engaged, delighted, mad, enthusiastic, of any psychological range about those things, that’s how you tend to activate a lot of activity on Facebook. If you desire to discover methods to make Facebook work for you, you may desire to wed the things that are on brand name, on subject, useful to you, in fact will make you great gos to, however do take into account some of that human psychology that exists on Facebook.

Facebook still works great for getting a ton of quality traffic and leads for your business, just have to get more creative with your targeting and your ad design.
BTW…pink and red are still the best colors to use for ads than darker colors, so use colorful ads.

If you want to work me and my team to market a high converting offer on Facebook, and live the dot com
lifestyle click here

– See more at: http://www.troyhollenbeck.com/using-facebook-to-drive-huge-traffic-and-sales/#more-2397

Essential Steps to Becomiong a Millionaire Entrepreneur

For me, money does not matter all that much, however I’ll admit, it did at one time.  Now i see money as a source to pay for your freedom, it pays for your life and all these things we own or use, but that doesn’t define the Entrepreneur behind the business. My definition is a combination of key ingredients, not just money and more of what’s under the hood, or what drives successful Entrepreneurs to strive for better.

Everyone’s definition of success is a little different, here’s mine.

“To Live Life With a Genuine Authenticity to Help Others Suceed”


1. Stop Worrying About the Cash

The money will come. While it sounds counterintuitive, preserving a laser-like concentrate on just how much you make sidetracks you from doing things that really add to structure and growing wealth. Focus more on the things that matter to create to money and less on things that are a distraction. What you really need to dial in on is your daily “Revenue Producing” activities.

“See money not as the main objective however as a spin-off of doing the right things.”

2. Beginning tracking the number of people you help along the way, even the smallest gesture.

The most effective entrepreneurs I know– are able to read people and help people realize their goals and dreams. They understand their success is eventually based upon the success of individuals around them. Believing in people and then showing them the path to success and freedom is a key trait of a real businessman.

They work hard to make other individuals effective entrepreneurs: their workers, their consumers, their providers and suppliers … due to the fact that they understand, if they can do that, then their own success will undoubtedly follow.

And they will certainly have developed a business– or a profession– they can be really happy with.

3. Stop stressing about making a million dollars and begin thinking of serving a million starving entrepreneurs

When you only have a few customers and your goal is to make a lot of money, you’re going  to find ways to wring every last dollar out of those customers. But that’s not even a biggy, finding the right business to serve others is though.

Serve a million people– and serve them exceptionally well– and the cash will come by the truckload!

And, in time, your dream business ends up being something you never ever imagined– just keep producing daily revenue producing activities, serve your customers or readers on your blog or business…..and never give up!

When you discover that ‘giving and serving’ is alot more valuable than ‘wanting and taking’ and you become the magnet and center of attraction for people’s freedom.

4. See money as a tool to create more things

One makes things due to the fact that they wish to earn money; the more things they make, the more money they make. Exactly what they make does not actually matter that much to them– they’ll make anything as long as it’ses a good idea.

While it is definitely possible to discover that one item that everybody desires and grow rich by offering that item, most effective companies grow and progress and as they earn money, reinvest that money in an unrelenting pursuit of quality.

The other desires to make money due to the fact that it enables them to make more foods. They like exactly what they make and they see making money as a method to do even more of exactly what they enjoy. They dream of constructing a business that makes the finest foods possible … and making money is the method to sustain that dream and construct that business they like.

“We do not make motion pictures to generate income, we generate income to make more films.” ~ Walt Disney.

5. Do something much better.
Choose one food you’re currently much better at than a lot of people.Just. End up being maniacally concentrated at doing that thing really good. Be ruthlessly self-critical, not in a masochistic method however to guarantee you continue to work to enhance every element of that thing you do well.

It’s a Win-win situation.

Bright entrepreneurs do something much better than practically everybody around them does. If you choose something to be terrific at that the world likewise values– and will certainly pay for it.

Quality is its own benefit, however quality likewise regulates greater pay– and higher regard, higher sensations of self-regard, higher satisfaction, a higher sense of accomplishment … all making you rich in non-monetary terms. There are certain qualities money cannot buy.

6. 1 Successful Habit of the 10 Richest People in the World

How did you select those 10? How did you identify who was the “Richest”? How did you determine their one thing they did to “succeed”?

Use those criteria to track your own progress towards becoming the best.

Perhaps you’ll determine the number of individuals you’ve assisted. Possibly you’ll determine the number of consumers you’ve served. Perhaps you’ll examine the essential steps on your trip to ending up being the world’s best at one thing.

Don’t just admire successful people. Take a close look at what makes them successful, who they connect with, and how they got to the top.
Then use those criteria to help create your own ‘millionaire blueprint’ to success, and then act on it!

7. Consistently track your progress

We tend to become what we measure, so track your progress at least once a week against your key goals and where you in relation to that..

Maybe you’ll measure how many people you’ve helped? Maybe you’ll measure how many customers you’ve served? Maybe you’ll evaluate the key steps on your journey to becoming millionaire in your field. Maybe it’s how many sales you produced today or this week? Is the measure of your success the size of your bank account?

Maybe it’s a combination of those things, and more.

OR…

Maybe it’s how many of those aspiring people you help to ‘Become’ a Millionaire???

Tracking your progress in small steps and taking bigger and bigger steps until you get to your goal? Everyone’s goal and journey though is different but the destination is the same, Freedom!

8. Develop systems that guarantee success

Never ever forget that attaining an goal is based on developing world class systems, like a vehicle to get you to your destination. This is where having a million dollar sales funnel comes in, and does all the heavy lifting for you. Having a system that converts cold customers into red hot sales is what this ‘Freedom Producing System’ should be doing.

Having a routine everyday to help you acheive your dreams is also key. If your goal is to make X amount of dollars per month, what are you doing to realize that goal?

Set goals, then go about and ‘Ruthlessly’ go get it. Fix what is broken, fund what needs funding, get traffic to where you need it most, get more blog readers, create youtube video;’s etc….set your mind to it, and do it, without thinking twice.

And then, probably without even noticing, you’ll also be a millionaire. You know, when your at the top of Mount Everest!

If you like to learn about a “Success Blueprint” to get you to your financial goals in life
click here

– See more at: http://www.troyhollenbeck.com/essential-steps-to-becomiong-a-millionaire-entrepreneur/#sthash.SV1oA0tw.dpuf

Making Sense of Data from Niche Research

When building your own Internet marketing platforms for promoting information products such as eBooks, video courses, and others digital products, the data you receive from free sites such as Google is invaluable in telling you how popular a particular niche is and whether it is seasonal or evergreen.

You want to choose those niches that have the most keyword searches all the time and that are consistent from year to year.

Continue reading “Making Sense of Data from Niche Research”

The Best Niches for Long-Term Information Products

When selecting a niche for an information product you want to promote, you want to find one that is narrow enough so that you aren’t spinning your wheels marketing to an overly large audience, but broad enough to include a lot of different types of infoproducts and services that customers within your niche will want to buy.

For example, the niche market “info products for people who live in Canada” is too large because it includes millions potential customers who use a nearly infinite amount of infoproducts.

The niche market “Canadian Football League fans who live in Winnipeg and drive Nissans that are more than 10 years old and have a sister named Phyllis” would be too narrow because there wouldn’t be enough prospective customers to make your marketing efforts worthwhile.

Continue reading “The Best Niches for Long-Term Information Products”

3 Steps to Creating High-Converting Headlines

Tips for high converting headlinesHeadlines are the single most important part of any marketing ad copy, be it an email, a sales letter, squeeze page or paid advertisement, or a pre-sell page. That’s because the headline is your first and only opportunity to capture the attention of the prospective customer.

If you headline fails to make an instant, immediate impression upon your reader, they will stop reading further and probably are lost to you forever.

The best headlines – those that grasp your page visitor by the lapels, shake them up and refuse to let go – share three common traits. If you ensure that your headlines always includes these three qualities, you can attract a greater number of prospects to spend more time with your copy and enhance your chances of converting them into a long-term customer, which is the ultimate objective of any marketing ad copy.

Continue reading “3 Steps to Creating High-Converting Headlines”

Email Marketing: Knowing What to Send and When

If you already have a list of subscribers who are passionate about your niche, it’s time to set up a series of emails that you program your autoresponder to send out according to a pre-set schedule. This is known as an “email swipe”.

There’s no limit to the number of emails you can send out. Your subscribers keep getting them until they unsubscribe from your list. As long as your emails provide something your customers want, they will continue to keep opening them.

And, as long as they are opening your emails, rather than deleting theme without reading them, you have the opportunity to sell the products you are promoting to the people on your email list.

What Emails Should Do

The emails you send out should serve one of two purposes:

  • Reinforce your subscriber’s loyalty by giving them something of high value for free
  • Promote a particular product or service

Effective email swipes contain both types of emails. If you send out emails that just promote products and services, your subscribers aren’t going to get a lot of value from your emails and they will be more likely to unsubscribe.

Instead, alternate these promotional emails with ones that provide free high-value content that they can actually use in their everyday lives. Your subscribers then will be more likely to open your emails and to purchasing the products or services you promote when you send promotional emails.

Toggling between these two types of emails successfully requires a lot of skill, much of which comes with experience.

Keep in mind that once the person on your email list makes the choice to delete your email without reading it the first time, it’s going to be harder and harder for you to get them to open any subsequent emails that you send.

That’s why it is critically important that you keep your emails interesting enough and provide enough value so that the people on your list will have no choice but to open your emails every time you send them.

What Kind of Content to Include

Free high-value emails should contain either original content that you have created yourself or content you have purchased or commissioned from freelancers, PLR or some other source. Your emails can even simply contain links to informative content your subscribers will find useful.

By the way, this strategy works the same when marketing in other platforms as well, not just email. You can provide high value content and keep people looking forward to your next submission on places such as Facebook, Twitter, Instagram, Tumblr and many other formats. The principle is the same.

Consider your emails swipes as a newsletter that you send your subscribers. A newsletter contains interesting and helpful articles about topics that interesting. If your content is high quality and your subscribers enjoy it, they are going to be more open to buying the products and services you promote in your newsletter.

How Often Should You Send Emails?

While there is no agreed-upon schedule for free content and promotional emails, use a 3:1 proportion. For every promotional email you send out, send out three that provide free high value content designed to build loyalty with your subscribers.

Promotional emails should have a structure similar to a sales letter. Have a clear Call to Action (CTA) that says exactly you want your reader to do: Buy a product, subscribe to a newsletter, invest in your company, etc.

Promotional emails need to have a link where your subscribers can click on to buy the products or services you are promoting.

Content of Promotional Emails

The content you promote in your promotional emails can be either original or something you commissioned another person to create for you. You also can promote affiliate products, which are products sold by somebody else but promoted by you. When a subscriber clicks through and buys one of these affiliate products, you get paid a commission.

Affiliate products are popular among email marketers because they don’t require you to purchase anything up front or worry about delivering the product to the buyer. All you do is promote the product and when a sale is made, you get paid.

For more information about increasing your sales per email opt-in, check out our lead generation system by clicking on this link now.

– See more at: http://www.troyhollenbeck.com/email-marketing-knowing-what-to-send-and-when/#more-2255